"Innovation is an important key to success. That is why we at SFS are constantly finding good brands and better distributors to provide better food products for our customers over time. As I believe that good food would lead to better living for everyone, it is my hope that we could contribute food of great quality to raise the living standards in Southern Malaysia. 

The most important value that I live by in all my years of experience in this industry is to provide good service and maintain good relationships with our customers. Beyond just sourcing food items, I try my best to share the knowledge I have gained from experience and observations of the market and industry with our business partners. 

There are a lot of new things to learn when navigating a tough business industry such as the F&B market. So, my advice for the younger generation is this: never be too shy to ask questions. It may seem trivial, but just like innovation; it is a small step in the direction towards success."

"The F&B industry requires a lot of sacrifices in the pursuit of providing the best service and solutions for customers. Never be afraid of being too late; with the right heart and by taking one step at a time, we will be able to go far for a long term. It is my hope that SFS would be a responsible company that gives confidence to its clients as a source of safe and high-quality food products. Despite being a small company, we hope to contribute as much as we can towards the conservation of the environment by focusing on sustainable products."

“Embrace the difficulties that come our way. In both work and life, be brave but cautious, be passionate and be determined. For my life to be truly lived, I strive for the best in every single aspect."